via del cioccolato umbria - The Chocolate way Umbria

Discovering The Chocolate Way in Umbria

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23.02.2026

Umbria, the green heart of Italy, is not only famous for its landscapes and enchanting medieval villages, but also for a delicacy appreciated by young and old alike: chocolate. The Chocolate Way in Umbria is a sweet journey on the discovery of artisan companies and renowned cities for their production of this exquisite treat.

 

The history of Chocolate in Umbria

The chocolate making tradition in Umbria has deep roots that intertwine with the region’s history and culture. The art of chocolate making caught on here thanks to the commitment and passion of master chocolate makers who succeeded in showcasing local raw materials with the finest cocoa varieties in the world, such as Criollo and Trinitario.

 

Perugia, the Chocolate capital

Perugia is the city that occupies a place of honour in The Chocolate Way: in fact this city is the home of The Chocolate Way association, which promotes the official endorsement of the European cultural itinerary dedicated to chocolate.

Perugina Chocolate House

The Perugina Chocolate House is a place that celebrates chocolate in every shape and form. This space, located in the heart of the city centre, offers visitors the chance to taste chocolatey delicacies, take part in chocolate making courses and discover the history of chocolate through interactive itineraries.

Eurochocolate

Perugia is also home to the famous “Eurochocolate” festival, an annual event that draws connoisseurs from around the globe. During the event the streets are teeming with stalls selling every type of chocolate: bars, pralines, chocolates and much more.

Città del cioccolato

In the historic centre of Perugia, you can enjoy a unique experience at the largest experiential museum dedicated to the cocoa supply chain.

 

Prestigious Companies

In addition to Perugia’s lively chocolate-making scene, many artisan companies have earned their reputation of excellence in the production of Umbrian chocolate.

Perugina: founded in 1907 in Perugia, the Perugina is one of the best-known companies, famous for the celebrated Bacio Perugina. In addition to the classic pralines, they offer a broad range of high quality products, including the beloved extra dark chocolate spread.

Augusta Perusia: this company based in Bastia Umbra, is known for its production of high quality organic chocolate. Their products made with select ingredients are appreciated for their artisan quality and the commitment to environmental sustainability.

Cioccolateria Vannucci: in Todi this chocolate-maker has become a landmark for chocolate lovers not only in Umbria but also on national and international level. Cioccolateria Vannucci offers a broad range of products, each characterised by unique elegance and flavours.

 

Chocolate and the local area: the Perfect Combination

In Umbria, The Chocolate Way is not just a food itinerary, but also a journey of discovery of the local area and its special features. Many Umbrian chocolate makers work in close collaboration with local producers, using quality ingredients that tell the region’s history.

 

Unrepeatable experiences

The Chocolate Way offers the chance to enjoy high quality chocolate, as well as unique and engaging experiences.

Chocolate-making courses

Many companies offer chocolate-making courses, allowing visitors to learn the secrets of chocolate-making. From tempering to the creation of artisan pralines, these courses are a must for chocolate lovers.

Guided tours of the companies

Many companies open their doors to visitors, offering guided tours through their production facilities. This is a one-of-a-kind chance to see the chocolate-creating process up close, from the selection of the raw materials to the creation of the final treats.

The Chocolate Way in Umbria is a fascinating journey that delights the senses and tells stories of passion, tradition and local area: a flavourful journey that provides unforgettable memories and the indulgent taste of Umbrian chocolate, a genuine treasure of this fascinating region of Italy.

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